The purpose of the research is to investigate the mutual effect of green and strategic marketing orientation on competitive advantage. The current research is descriptive-correlational in terms of practical purpose and in terms of nature and research method. The statistical population of the current research is the employees of Isfahan Steel Company, which is 235 in number. For sampling, a statistical sample of 146 questionnaires was distributed using Cochran's formula and simple random sampling. The data collection tool is a questionnaire taken from the research of Papadas et al. (2018) and to measure the social responsibility of companies from 7 questions, the environmental pressure of stakeholders from 6 questions, the strategic orientation of green marketing from 9 questions, competitive advantage from 6 questions, performance Finance consists of 5 questions and the orientation of internal green marketing consists of 7 questions. To analyze the data, software and pls spss were used, which according to the results of the research, the strategic orientation of green marketing through competitive advantage has a positive effect on performance. has money Corporate social responsibility is positively related to green marketing strategic orientation. Stakeholders' environmental pressures have a positive relationship with strategic green marketing orientation. Strategic orientation of green marketing has a positive effect on competitive advantage. Strategic orientation of green marketing has a positive effect on financial performance through competitive advantage. When internal green marketing orientation is more, the positive effect of green marketing strategic orientation on competitive advantage becomes positive.
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